Marketing Project on Customer Satisfaction towards Insurance Companies 2017
Analysis of Customers Satisfaction concerning Insurance Companies
Responses of clients with the help of graph and pie chart:
Do you accept as true with in getting your life insured?
PARTICULARS
NO. OF RESPONDENTS
YES
80%
NO
20%
TOTAL
one hundred%
INTERPRETATION:
The above diagram indicates that majority of the humans are worried approximately making their life cozy.
Which Insurance enterprise have you ever heard the maximum?
PARTICULARS
NO. OF RESPONDENTS
METLIFE
30
ICICI PRU
20
AVIVA
10
KOTAK
20
RELIANCE LIFE
5
HDFC STD
15
TOTAL
one hundred
INTERPRETATION:
The above diagram indicates the picture of the co. And awareness of the humans. By the above graph it may be visible that kotak has sturdy Brand image in assessment with its different competition.
Why do you prefer Life Insurance?
PARTICULARS
NO.OF RESPONDENTS
SAFETY
forty%
SAVINGS
30%
INVESTMENT
15%
TAX SAVINGS
10%
SERVICES
5%
TOTAL
a hundred%
INTERPRETATION:
The above diagram suggests that desire of lifestyles coverage for protection, savings, investment, tax savings, and offerings. It suggests that majority of the humans gives priority to protection motive compared to saving, funding & different reasons.
What do you opt for the maximum?
PARTICULARS
NO. OF RESPONDENTS
SERVICE
60%
SELF EMPLOYMENT
40%
TOTAL
one hundred%
INTERPRETATION:
The above diagram suggests the preference of carrier and self employment. The table suggests that 60% respondents in carrier quarter. So respondent prefers the service maximum.
Are you happy with the offerings provided via kotak coverage?
Particulars
%Age
Satisfied
17%
Highly glad
23%
Neutral
21%
Dissatisfied
21%
Highly Dissatisfied
18%
TOTAL
one hundred%
INTERPRETATION:
The above diagram suggests that 23% people are glad with the offerings provided with the aid of the kotak insurance co. It manner that this co. Ranks maximum within the mind of customers in phrases of service quality.
Do you prefer to come to be an guide?
PARTICULARS
NO.OF RESPONDENTS
YES
70%
NO
30%
TOTAL
one hundred%
INTERPRETATION:
The above diagram shows that 70% humans favor to emerge as an consultant because people earn increasingly more.
Are you interested in understanding the kind of remuneration an guide receiving?
PARTICULARS
NO. OF RESPONDENTS
YES
70%
NO
30%
TOTAL
one hundred%
INTERPRETATION:
By the above diagram we will interpret that most of the people are inquisitive about knowing the remuneration of an consultant.
I might decide on seminars on
SEMINARS
NO. OF RESPONDENTS
WEEKENDS
50%
NO PROBLEMS WITH WEEKDAYS
30%
NOT INTERESTED
20%
TOTAL
one hundred%
INTERPRETATION:
The above diagram suggests that fifty% respondents are interested in weekends seminars due to the fact each you’ll attend the seminars on weekends with none problem. 30% respondents don’t have any problem with weekdays as weekend is a chilled day.
Do you realize any organization who would be fascinated to come to be a FA?
PARTICULARS
NO. OF RESPONDENTS
YES
65%
NO
35%
INTERPRETATION:
By the above diagram we interpret that 65% respondents have knowledge of an involved organization.
Which credit card you’re sporting?
PARTICULARS
NO. OF RESPONDENTS
SILVER CARD
30%
GOLD CARD
forty%
PLATINUM
30%
TOTAL
one hundred%
INTERPRETATION:
The above diagram indicates that forty% human beings uses the gold card method it shows the repute of the humans.