Marketing Project on Consumer Behaviour/ Consumer Attitudes towards Ball Pens, Project Report Marketing Process of Pen Industry 2017

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Marketing Project on Consumer Behavior/ Consumer Attitudes towards Ball Pens, Project Report Marketing Process of Pen Industry 2017

Project Report on Consumer Attitudes in the direction of Ball Pens

MBA/BBA Fina Project on Consumers Attitudes in the direction of Ball Pens

Marketing Process

‘Marketing’ to any layman might suggest the selling of products at unique places. But truly it is some thing more than ‘Selling’ that is turn is only part of the former. It covers all of the sports that involve what to produce? How a great deal to provide? What channel to undertake to distribute the products to the final client & What advertising and marketing media to pick out?
What is Marketing:

All the above questions reveal that advertising is the cease point of the overall commercial enterprise interest and for that rely the fulfillment of any enterprise is depending on the achievement of its advertising pastime. Still every other and possibly more important revelation of the above questions is this is the customer who determines what should the producer produce and what kind of to provide that is, the entire process revolves spherical the client. It is his choice that makes making a decision approximately your product, distribution and marketing.
Project Report Consumer Awareness:

With the growing recognition some of the purchasers it’s miles becoming increasingly hard to stay in marketplace with out paying proper attention to their needs and wants. If a organisation is to live to tell the tale ultimately, It have to discover, analyses and satisfy the want and desires of the customers. The technique concerning discovery and evaluation needs and wants of the client is named as marketing studies. Now we’re in a function to define advertising, faculty of the Ohio State University has defined marketing as :

“Marketing is the manner in a society with the aid of which the call for structure for monetary items and as services is expected or enlarged and glad via the concept, advertising, exchanges, and physical distribution of such goods and offerings.”

It can be located from the above definitions of advertising that it entails numerous sub activities; the integration of those sub sports turns into crucial to gain the commonplace goal i.E. The “Consumer Satisfaction”. This included view of advertising and marketing pastime has been termed as “Modern Marketing Concept”. This indicates a shift in emphasis from promoting to advertising endued with the passage of time. Modern advertising and marketing idea as described through Philip Kotler is :

“The advertising and marketing idea is a customer orientation sponsored with the aid of included marketplace aimed toward generating consumer pride as the important thing to satisfying companies dreams”.
What is Modern Marketing ?

The Modern advertising and marketing concept seeks the achievement of organizational dreams, main among these being the reasonable quantity of earnings, via customers delight. This is turn calls for that what consumer wants must be produces. In addition the consumer additionally determines the places, time of distribution of such goods. It is his choice and suitability that should be kept uppermost in mind at the same time as finding out upon any activity destructive to the overall performance of total method. Satisfaction of client needs is the yardstick that measures how a success a enterprise is? Thus generated the concept of “Consumer Sovereignty”.

It leaves none doubtful that knowing of client’s tastes and possibilities and then pleasing them, via production, distribution, is no simple mission thus giving credence to the ft that advertising could be very difficult area. It requires one to tug the parties worried collectively. These parties are consumer, management (production) and vendors and so on.
Consumer Market:

The term “Consumer Market” means market for product and services which might be used by individuals and households for their personal intake.

According to their use, merchandise have been labeled as Durable goods, Non durable goods and offerings.

Durable items :

These are tangible items, which remaining many uses, Examples of such kind of goods being- TV, Radio, Refrigerator, Clothing and many others.

Non Durable goods :

Unlike durable goods those are the goods, which can be ate up in a single or some makes use of. Examples of these goods being-shaving cream, teeth paste, Bread, butter & soap and so on.

Services:

Thought each sorts of marketing requires examine of purchaser’s attitudes, patron advertising is more difficult then Industrial marketing is greater tough then Industrial Marketing this is perhaps attributed to the bigger variety of persons who’re required to be studied due to there involvement in Consumer Marketing. Also, large wide variety of product services and naturally extra opposition is concerned. The present look at deals with the Study of Consumer Attitudes toward Ball Pens. Reasons for my choosing this observe are :

Firstly, it involves the take a look at of clients who make repeat purchases, and so it needs careful Marketing. Here, one cannot come up with the money for to cheat the patron ultimately. It requires the maintaining of client’s hobby. Secondly, the emotional element regularly worried in the acquisition of such goods make the study extra worrying.

Ultimately, my desire falls on the Study of Consumer Attitudes towards Ball Pens because of huge use of the product and diverse competing brands available in the marketplace. Study of consumer behaviour requires use of diverse direct and oblique strategies. All this demands huge quantity of funds and time and of course a terrific amount of experience in the discipline. Though we, on our part, have attempted to make the examine as complete as possible however above constraints did effect the have a look at in a single way or the alternative.

Consumer behaviour may be defined as “The acts of people at once concerned in received and the use of monetary accurate and services, which include the decision techniques that precede and decide these acts.” It allows the segmentation of market through the study of what people consume, where, how regularly and below what situations the products and services are consumed what a purchaser seeks out of the usage of the unique product.

Pilot Study and Research Instrument

Pilot Study

The researcher carried out a pilot study prior to the project of the very last take a look at. This became achieved to make sure that questions are understood by means of the responding. This helped in objective evaluation of the that means of the questions. The different element of the examine become whether or not the respondents understood the language, preferred meaning of the questions efficaciously? Whether the respondents are capable of answer the questions? Still every other question replied via this have a look at is whether or not the respondents were willing to provide the specified records with out a good deal hesitation.

Basically there has been no longer a great deal alternation within the structure of the questions. Only a questions or two needed to be clarified through giving bracketed rationalization. For this reason the researcher decided on a pattern of 20 respondents on the premise of comfort (non opportunity) sampling. Further these respondents protected 6 students, five businessmen and nine servicemen/professionals for that reason giving due weight to every section to be protected for the principle have a look at. For the pilot study also the technique of written based personal interview changed into used.

On the idea of the statement made by way of accomplishing of pilot take a look at the questionnaire was duly altered to deal with the less difficult way to comfy the required statistics. While converting the language, due care turned into taken that questions do now not lose their authentic sense. Modification have been made to keep away from the viable problems and embarrassment to the respondents and in the long run main to creating the studies device more powerful.

Project Description :
Title : Project Report on Ball Pens Marketing- sixty five Pages