Marketing Management MKTG601 Research Project & Presentation complete solution
Question
For this task you are required to research, and write a report detailing a marketing plan for a brand new productservice within the UAE. You can be required to paintings in corporations of two-three in order to complete this undertaking.
Solution
TIARA Credit Card Dubai
4.Zero Market Analysis
o Demographical influence on UAE Market for Credit Cards
The UAE credit card machine has step by step grown in phrases of volume and value inside the evaluation duration of 2013 to 2016 in step with facts launched by using the Daily Monitor. Taking under consideration of the credit playing cards in stream, the numbers elevated from 18.2 million in 2009 to approximately 25 million in 2016 with a compound annual boom price of sixteen% primarily based on the supplied forecasts between 2014 to 2018, the credit playing cards are expected to document a CAGR of about 9% to approximately 28.Five million cards at the stop of forecasted 12 months. However, out of those information, forty% of credit score card customers are ladies with greater than 50% of the cardboard owners actively using the credit card .
O Government Policies impact
