Complete Solution Extended Essay in Business & Management Summer Breeze LLC. Operations Expansion Strategy

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Complete Solution Extended Essay in Business & Management Summer Breeze LLC. Operations Expansion Strategy

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Question: Extended Essay

Business Management HL

“To what volume will summer time breeze llc advantage from increasing its operations into new locations of Abu Dhabi to pursue there long time goal of increase across UAE”

Solution:

Abstract

The number one goal of this essay is answering the studies question “to what volume will Summer Breeze llc. Gain from expanding its operations into new locations in Abu Dhabi to pursue their long-time period purpose of growth across UAE?”

The identified question is evaluated with lenses of Business and control principle to Summer Breeze LLC Marketing approach and enlargement method and later growing an evaluation of the idea. This is performed to evaluate how it is able to result in an fulfillment in their lengthy-term goal of growth throughout UAE. The statistics for adoption of this idea has been sourced from both the number one and secondary sources.

The primary and secondary analysis has found out that Summer Breeze LLC mainly is based on market growth strategy which includes promoting their cutting-edge merchandise in a new marketplace. It is evident that their approach is because of several issues which include the contemporary opposition leading to restrained opportunities for increase and expansion in their modern marketplace. Since the business enterprise is small in its market share and capital funding, the want to find new makes use of for their products necessitates the need for marketplace enlargement approach.

The primary and secondary analysis similarly demonstrates that the company leverages from the product expansion and diversification as part of their expansion method. This is performed via including new capabilities in their operations to enhance an boom in their income and income. Also, as they maintain selling in their contemporary markets, they also upload new products because the older ones get phased out with the aid of the generation development. The approach is just like their diversification strategy that is executed through selling new products in new markets. This is finished via a careful and adequate plan that attains the diversification increase approach.

This essay concludes that the Summer Breeze LLC growth approach has been the source of the advantages they’ve leveraged as they strived in attaining their lengthy-time period intention which is growing across UAE. Notably, the advertising strategy and followed expansion approach in the employer is a enormous source in their fulfillment.

Word Count :337

Table of Contents

1.Zero Introduction. Four

2.0 Methodology. 5

2.1 Theory Used. 5

three.0 Body. 5

three.1 Background. 5

3.2 Research Findings and Analysis. Eight

3.2.1 Primary Data. Eight

4.0 Application of Theory. 11

4.1 SWOT Analysis. 11

four.2 Steeple Analysis. Eleven

four.Three Force Field Analysis. Thirteen

four.Four Market Expansion Strategy. 14

four.5 Product Expansion and Diversification. 14

five.Zero Conclusion. 15

References. 17

Appendices. 18

Appendix 1: Interview Script 18

Appendix 2: Customers Survey. 19

1.0 Introduction
In the currently extended essay, I will solution the question “to what quantity will Summer Breeze llc. Gain from increasing its operations into new places in Abu Dhabi to pursue their lengthy-time period aim of growth across UAE?” Since its introduction, Summer Breeze has transformed from a small nearby eating place to a marketplace chief in UAE hospitality enterprise. Apart from selling snacks, the enterprise has improved its scope of products substantially due to the fact their establishing, selling different savourly dishes together with basic sandwiches and pasta alongside a couple of appetizers and salads (Summer Breeze, 2017). The products supplied by using the company aren’t most effective based on assembly their exclusive wishes however also helping them in feeling as being a part of their services shipping and energetic participation in the services shipping. These practices help the corporation in having an standard high-quality benefit on the entire marketplace. Hence, the success and market expansion of Summer Breeze LLC is ideal for information the fine practice in the hospitality industry and the extent wherein other corporations can expand within the markets they project.

I might be focusing on Summer Breeze predominantly in the context of the purchaser’s management topic of the commercial enterprise and control syllabus. In the energetic studies manner for this record, it’s been diagnosed that the purchaser control, diversification, and market enlargement are crucial factors of a employer achievement which might be all areas of hobby in the hospitality enterprise. The products and services delivered by way of Summer Breeze llc shape the number one resources of their earnings and success. In this example, advertising is similarly a crucial issue as the existing, and ability customers need to be aware of the to be had products and leverage on accessing them for his or her use as a fundamental issue of company fulfillment. Taking into account of the above factors, the focal point on marketplace growth approach, product growth, and diversification approach on account that they represent the foundation of Summer Breeze enlargement method. The control of the company advertising and marketing method is, as an example, beside the point to the diagnosed studies query.

A considerable and ever growing enterprise within the UAE is eating places and rapid food chains. Over the past 10 years, there are multiple eating places began in Dubai succeeding and failing in equal measures. For the maximum a success restaurants, they exercise impeccable customer service, vicinity, food pleasant, consistency, atmosphere, and décor in restaurants and their products. Initially, the selection for Summer Breeze turned into no longer the proper preference because of its size considering the fact that there were different businesses to cognizance upon. Additionally, having a large alternatives of meals in my reach is an issue of utmost significance to be centered, and this could be used to inform the interplay with business and restaurants to become greater successful in preference to others. It is likewise perfect to set up the quantity wherein the place of a eating place plays a huge function in main to regular high fulfillment.

2.0 Methodology
To examine the advantages gathered by Summer Breeze llc from the growth of their operations into new locations of Abu Dhabi in pursuit in their long-time period goal of increase throughout UAE, a studies become executed using interviews and consumer’s surveys. Secondary assets have been used to evaluate the validity of the received statistics from interviews and patron’s surveys. In this example, the secondary sources included case studies, magazine articles, and weblog posts had been used. The purpose of that is that a complete knowledge of the UAE hospitality industry became ideal to relate the achievement of the enterprise with regards to their expansion