Marketing Project on Brand Preference of Soft Drinks 2017

Marketing Project on Brand Preference of Soft Drinks 2017

Analysis of Brand Preference of Soft Drinks in Global Market
Brand Preference of Soft Drinks : One of the maximum competitive markets within the world at present is the smooth drink market wherein crores of rupees on commercial and different promotion activities are being spent. It is one of the many sectors, registering constant growth over 100 years at some stage in the arena .In India the tender drink industry is flourishing well with a huge variety of brands comprising each famous-global, countrywide and local branded soft beverages. In gift research, the effect of globalization on logo choice of soft beverages and the factor determining the logo desire are studied.
In the venture document “Analysis of Brand Preference of Soft Drinks in Global Market” Primary facts has been amassed concerning gift look at of tender beverages thru questionnaire in Panipat city.
Project Report on Soft Drinks Brand Preference

INTRODUCTION TO TOPIC

In current enterprise world, because of the development of technological know-how & era, many new brands of products flood the market every 12 months. When the new brands enters into marketplace, a few customer switch over to it.
Hence, a examine on brand preference will become essential. The purchase selection largely relies upon upon flavor, high-quality, amount, fee, availability & the like.
Due to globalisation, there are numerous tender drink manufacturers available inside the market together with :
COCA COLA BRANDS
* Coca-cola, Fanta, Sprite, Gold spot, Limca, Maaza and Thumbs up
PEPSI BRANDS
* Pepsi, Mirinda, Slice, Lehar 7up
NATIONAL BRANDS
* Torino, Bovonta
LOCAL BRANDS
* Eye Brand, Kalimark, Ruby
In modern-day state of affairs, in which the competition is difficult, consumer choose consistent with their very own will and satisfaction & therefore there exists a preference of logo. The employer can attain the objectives and entire within the marketplace, most effective when they satisfy the wishes of the consumer by means of deliberating their reasons for logo desire, factors influencing it, stage of pride, proceedings and tips.
Project Description :
Title : Project Report Analysis of Brand Preference of Soft Drinks in Global Market – 65 Pages
Description : Analysis of Brand Preference of Soft Drinks in Global Market MBA/BBA Project Report