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Marketing Project on Dealers and Consumers Survey Comparative Study of Products of Pharmaceutical Companies 2017
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Marketing Project on Dealers and Consumers Survey Comparative Study of Products of Pharmaceutical Companies 2017
Project Report MBA on “Comparative Study of Marketing of Different Products of Various Pharmaceutical Companies”
Submitted in Partial Fulfillment of the Requirement for the diploma of Master of Business Administration (MBA)
Declaration
I, ____________ pupil of ___________________ is doing task report entitled “Comparative Study of Marketing of Different Products of Various Pharmaceutical Companies” being submitted to ___________________is an unique piece of labor completed via me and has not been published or submitted elsewhere for every other degree in complete or in part.
(Signature)
Project Report on Marketing of Pharma Industry
Contents
Introduction to the Project
Introduction to Pharmaceutical Industry
Indian Pharmaceutical Industry
Industry Structure
Major Players
Ind-Swift
Ranbaxy
Cipla
Research Methodology
Analysis & Interpretation
Swot Analysis
Findings & Suggestions
Limitations of the Study
Conclusion
Annexure
Questionnaire
Bibliography
Preface
Practical publicity inside the shape of schooling is extremely essential for it offers a near view of the relatives of the actual commercial enterprise trouble. For any commercial enterprise student who is striving to perform super it’s far of paramount significance that aside from theoretical know-how, he must also gain a few practical knowledge. The Project Report deals with presenting an possibility to control students to have a few exposure inside the real business international.
The mission report is concerned with the “Comparative Study of Marketing of Different Products of Various Pharmaceutical Companies.” During the tenure of Report, I studied the function played by using Chemists and Pharmaceutical corporations in promoting their product.
During the undertaking I visited various pharmaceutical organizations and chemists. I had studied numerous promotional strategies using by way of pharmaceutical groups.
Further in the report there is Research Methodology that is along with vicinity of observe, sample length, statistics collection strategies and so on. Then document consists of evaluation and interpretation and findings and pointers based on my study.
Introduction to Pharma Industry :
Drug abuse is becoming a critical trouble in India. Thanks to the smooth availability of diverse addictive substances and inadequate manipulate, drug abuse has assumed an alarming percentage both in the city and rural regions. Fast-developing unemployment in rural India and the outgoing persona of the common Indian have given a lift to the trouble. Many studies employees, social scientists and non secular companies have been regularly pointing in the direction of the rising prevalence of alcohol and drug abuse.
My undertaking file is primarily based on Analytical and Survey Study through questionnaire. The examine offers with the comparative take a look at of diverse Pharmaceutical Companies that offers in production usually used drugs like Antibiotics, Antifungal, Topical Steroids and so forth. The take a look at is related to examine their common income in evaluation with every other, their schemes and logo loyalty of customer.
Besides the have a look at additionally gives graphical representation for these groups based totally at the facts collected from some of the sellers chosen for this very study.
Pharmaceutical Industry : An Introduction
Pharmaceuticals are medicinally powerful chemicals, which might be transformed to dosage paperwork suitable for patients to imbibe. In its basic chemical shape, prescription drugs are known as bulk drugs and the final dosage paperwork are referred to as formulations. Bulk capsules are derived from four styles of intermediates (raw fabric), namely :
• Plant derivatives (natural products)
• Animal derivatives e.G. Insulin extracted from bovine pancreas.
• Synthetic Chemicals.
• Biogenetic (human) derivatives e.G. Human Insulin.
Doctors, put up-diagnosis to treatment a disorder or ailment within the affected person typically prescribes formulations. To prevent misuse/incorrect administration, most formulations are distributed by way of pharmacies simplest beneath medical prescription and those are called moral products.
Executive Summary of Project Report Pharmaceutical Industry :
The pharmaceutical enterprise is a expertise driven enterprise and is closely dependent on Research and Development for brand spanking new merchandise and increase. However, simple research (discovering new molecules) is a time consuming and pricey method and is therefore, ruled by way of big global multinationals. Indian businesses have these days entered the area and preliminary effects have been encouraging.
In the global pharmaceutical market, western market are the largest and fastest developing due to creation of more recent molecules at excessive costs. A nicely-established repayment and coverage system implies that in step with capita drug expenditure is abnormally excessive in Western Countries in comparison to the developing international locations.
Indian Pharmaceutical Industry :
The Indian pharmaceutical industry is surprisingly fragmented however has grown swiftly due to the pleasant patent regime and coffee price production structure. Intense competition, excessive volumes and occasional costs characterize the Indian home market. Exports had been growing at around 30% CAGR over ultimate 5 years. There is a shift in export profile in the direction of fee delivered formulations from low price bulk capsules.
The Drug Pricing Control Order (DPCO) has been the millstone across the neck of Indian industry because it has severally confined profitability and as a result innovation. However, the government has been relaxing controls in a sluggish but innovative way. The span of control of DPCO has come down as in keeping with the brand new proposed changes.
In the home marketplace, vintage and mature categories like anti-infectives, vitamins, analgesics are degrowing or stagnating whilst new life-style classes like cardiovascular, CNS, anti diabetic are growing at double-digit rates. The growth of a agency within the home market is consequently seriously dependent on its therapeutic presence.
Marketing of Pharmaceutical Industry in India:
The Indian Pharmaceutical Industry is a vibrant, excessive generation primarily based and high boom orientated industry – attracting attention internationally for its huge capability to provide high excellent pills and pharmaceutical formulations. The Pharmaceutical Industry is a few of the most distinctly R&D intensive industries. In fact, aside from drug discovery, advertising has been the most vital function inside the pharmaceutical industry.
The pharmaceutical advertising and marketing environment is possibly the most challenging one at the Indian industrial scene nowadays. As it methods a new millennium it’s far confronted, on the one hand, with new opportunities and new prospects, and on the alternative, with the emergence of a notably ordered pharmaceutical order.
Questionnaire For Consumers :
Name ____________________________
Age ____________________________
Sex ____________________________
Address ____________________________
Q. Are you aware about various merchandise of diverse manufacturers ?
(a) Yes (b) No
Q. Do you use OTC segment products of different brand?
(a) Yes (b) No
Q. Which brand you determined dependable in OTC segment
(a) Cipla (b) Ranbaxy (c) Ind-Swift (d) Other
Q. Do commercial of a specific organisation’s product makes any effect on you ?
(a) Yes (b) No
Q. Which source of commercial draws you maximum?
(a) T.V. Ad’s (b) Hoardings (c) News Paper (d) Magazines
Q. Commonly you’ll buy any medicine on prescription of :
(a) Your Doctor (b) Suggested by using some buddies or relative (c) Suggested via the Chemist
(d) Your family tested old one
Q. What makes you to select any product ?
(a) Low Price (it could be sub-general need to now not buy)
(b) Higher price (it’s far luxurious for this reason it have to be exceptional)
(c) Middle Range (At least it’s going to do some thing)
Q. Which brand you’re happy with :
(a) Cipla (b) Ranbaxy (c) Ind-Swift (d) Any Other
Q. Tell you pride level :
(a) Cipla : (i) Low (ii) Satisfactory (iii) Good (iv) Excellent
(b) Ranbaxy : (i) Low (ii) Satisfactory (iii) Good (iv) Excellent
(c) Ind-Swift : (i) Low (ii) Satisfactory (iii) Good (iv) Excellent
(d) Any form of quality development that you need in logo, advocate.
_____________________________________________________________________
Questionnaire For Dealers :
Name ____________________________
Age ____________________________
Sex ____________________________
Address ____________________________
Q. In which logo you deal in :
(a) Cipla (b) Ranbaxy (c) Ind-Swift (d) All of the above.
Q. Which emblem has most OTC sale at your shop ?
(a) Cipla (b) Ranbaxy (c) Ind-Swift
Q. Which logo offers various promotional schemes to keep-keeper or the client ?
(a) Cipla (b) Ranbaxy (c) Ind-Swift
Q. Which kind of schemes are provided by enterprise to the supplier or the customer.
(a) Extra Commission (b) Good Profit Margin (c) Any sort of contests
Q. On your counter which brand is demanded mostly via the consumer ?
(a) Cipla (b) Ranbaxy (c) Ind-Swift
Q. Whether purchasers transfer over to different brand if their specific emblem isn’t always to be had ?
(a) Yes (b) No
Q. Is their any seasonal variant in call for of drug treatments?
(a) Winner (b) Summer (c) Any different
Q. Is their any charge differentiation in product ?
(a) Constant (b) Varied
(i) Less (ii) More
Q. Which product you will propose to the customer ?
(a) A product which offers you bonus however not so effective.
(b) A product with no bonus however effective.
Bibliography
Books :
Marketing Management – By Phillip Kotler
Research Methodology – By C.R.Kothari
Magazines :
Journal of Pharmaceutical Industry