Marketing Project of Insurance Companies 2017

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Marketing Project of Insurance Companies 2017

Project Report on Customer Satisfaction of Life Insurance Companies
Analysis of Customers Satisfaction concerning Insurance Companies
Responses of customers with the assist of graph and pie chart:

Do you consider in getting your life insured?
PARTICULARS
NO. OF RESPONDENTS
YES
eighty%
NO
20%
TOTAL
100%

INTERPRETATION:
The above diagram shows that majority of the people are concerned about making their life secure.

Which Insurance company have you heard the maximum?

PARTICULARS
NO. OF RESPONDENTS
METLIFE
30
ICICI PRU
20
AVIVA
10
KOTAK
20
RELIANCE LIFE
5
HDFC STD
15
TOTAL
100

INTERPRETATION:
The above diagram suggests the photo of the co. And recognition of the human beings. By the above graph it may be visible that kotak has sturdy Brand picture in evaluation with its other competitors.

Why do you select Life Insurance?

PARTICULARS
NO.OF RESPONDENTS
SAFETY
forty%
SAVINGS
30%
INVESTMENT
15%
TAX SAVINGS
10%
SERVICES
five%
TOTAL
a hundred%

INTERPRETATION:
The above diagram shows that preference of lifestyles coverage for protection, financial savings, investment, tax financial savings, and services. It shows that majority of the human beings gives priority to protection cause in comparison to saving, investment & other motives.

What do you choose the maximum?
PARTICULARS
NO. OF RESPONDENTS
SERVICE
60%
SELF EMPLOYMENT
forty%
TOTAL
a hundred%

INTERPRETATION:
The above diagram suggests the preference of service and self employment. The desk shows that 60% respondents in carrier region. So respondent prefers the carrier most.

Are you satisfied with the services provided by means of kotak coverage?
Particulars
%Age
Satisfied
17%
Highly satisfied
23%
Neutral
21%
Dissatisfied
21%
Highly Dissatisfied
18%
TOTAL
100%

INTERPRETATION:
The above diagram shows that 23% people are happy with the offerings supplied via the kotak coverage co. It means that this co. Ranks maximum within the thoughts of customers in phrases of provider excellent.

Do you prefer to emerge as an marketing consultant?

PARTICULARS
NO.OF RESPONDENTS
YES
70%
NO
30%
TOTAL
a hundred%

INTERPRETATION:
The above diagram shows that 70% people opt to come to be an consultant because humans earn more and more.

Are you interested by knowing the type of remuneration an guide receiving?

PARTICULARS
NO. OF RESPONDENTS
YES
70%
NO
30%
TOTAL
a hundred%

INTERPRETATION:
By the above diagram we are able to interpret that the general public are interested in knowing the remuneration of an guide.

I would decide on seminars on

SEMINARS
NO. OF RESPONDENTS
WEEKENDS
50%
NO PROBLEMS WITH WEEKDAYS
30%
NOT INTERESTED
20%
TOTAL
100%

INTERPRETATION:
The above diagram indicates that fifty% respondents are interested in weekend’s seminars due to the fact each possible attend the seminars on weekends without any hassle. 30% respondents don’t have any hassle with weekdays as weekend is a relaxing day.

Do you already know any organization who might be involved to grow to be a FA?

PARTICULARS
NO. OF RESPONDENTS
YES
65%
NO
35%

INTERPRETATION:
By the above diagram we interpret that 65% respondents have knowledge of an fascinated institution.

Which credit score card you’re wearing?

PARTICULARS
NO. OF RESPONDENTS
SILVER CARD
30%
GOLD CARD
forty%
PLATINUM
30%
TOTAL
a hundred%

INTERPRETATION:
The above diagram indicates that 40% people makes use of the gold card means it suggests the popularity of the human beings.