Marketing Project on Retail Outlet Formats of Reliance Industries 2017

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Marketing Project on Retail Outlet Formats of Reliance Industries 2017

INTRODUCTION OF THE PROJECT REPORT

RETAIL MEANING :-

Retail comes from the French phrase store which refers to “reducing off, clip and divide” in phrases of tailoring (1365). It first turned into recorded as a noun with the meaning of a “sale in small quantities” in 1433 (French). It’s literal meaning for retail became to “reduce off, shred, paring”.

Business of selling products and services to the general public because the closing purchaser. Retailing includes promoting many exceptional services and products, either from a shop place or in direct promoting thru vending machines and in-home presentations, mail order, and so forth.

First shops in India encompass BATA, Pantaloon, Bombay Dyeing, Spencer’s, and Nilgiris. The current Retail situation is managed through the likes of shoppers stop, Big Bazaars.

Organized Retail in India Project Report

Retail Marketing in India Project Report

Industry Structure

It order to discuss retailing in an orderly style, let us start with the truth that outlets are separated into classes. Categories may be concept of as a set of related products that are offered by way of shops which compete towards each other. Let us take furnishings for instance. There are many shops selling furnishings-a few are in basic terms nearby, many are country wide chains. The goods offered by furnishings stores are pretty a whole lot the identical, however, various simplest in fine and rate. Furniture as a category, then, includes some of competitors (corporations), each looking to outsell the opposite. I am going to provide over several examples of retail categories under, and simultaneously, discover a number of the main firms in that category.

TABLE OF CONTENTS

EXECUTIVE SUMMARY

COMPANY PROFILE

Ø DHEERUBHAI HEERACHAND AMBANI

Ø MUKESH DHEERUBHAI AMBANI

Ø RELIANCE INDUSTRY LIMITED

Ø MORE ABOUT RELIANCE

Ø MARKETING DEPARTMENT

PROJECT STUDY
Ø RETAILING

Ø RELIANCE RETAIL PROJECT

Ø MARKET CONDITIONS

Ø OBJECTIVE TO STUDY

Ø AREA UNDER FIELD RESEARCH

Ø FACTS UNDER STUDY IN DIFFERENT FORMAT

Ø SOME INTERNATIONAL RETAILERS

Ø INDIAN RETAILERS

RESEARCH METHDOLOGY
Ø METHOD

ANALYTICAL OBSERVATION
Ø DATA ANALYSES AND INTERPRATION

Ø MY INFERENCES

LIMITATIONS

SUGGESTIONS

ANNEXURES

BIBLIOGRAPHY

Project Description :

Title : Project Report Retail Outlets of Reliance Industries/Retailing in India

Category : Project Report for MBA

Pages : 62