Mkt619 marketing LIST OF TOPICS FOR FINAL PROJECT 2016

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Mkt619 marketing LIST OF TOPICS FOR FINAL PROJECT 2016

Mkt619 marketing LIST OF TOPICS FOR FINAL PROJECT 2016

LIST OF TOPICS FOR FINAL PROJECT

 

• Consumer perception regarding in-store environment: A comparative study of two mega stores A &
• Consumer perception with respect to product purchase decision: A comparative study of brand A, brand B (from the same product line).

 

• Consumer perception with respect to Perceived Quality and Brand Association: A comparative study of brand A & brand B.

 

• Consumer perception with respect to Brand Awareness and Brand Loyalty: A comparative study of brand A & brand B.

 

• Comparison of Brand loyalty and Customer satisfaction of Brand A & Brand

 

• Comparison of Perceived quality and Store image of hyper markets.

 

Mkt619 marketing LIST OF TOPICS FOR FINAL PROJECT 2016

LIST OF TOPICS FOR DISSERTATION

 

• Effect of brand equity on product purchase decision: a study of cosmetic products users.
• Effect of retail branding on consumer buying behavior: a study of fashion brands.

 

• Effect of digital media marketing on consumer behavior.

 

INSTRUCTIONS:

 

• The students may choose a topic from the list given above, however new innovative ideas for research on latest marketing trends will be encouraged.
• If the student choose any of the above given topic then he must choose two competing brands in the same industry. The selected brands are required to be mentioned in the topic.

 

NOTE:

 

• More than one student can select the same topic from the given list; however, they

 

are NOT allowed to submit the same work. The submitted work must also be different from the one submitted by any other student in previous semesters. Copied work will be straightaway rejected without any consideration and the result of such students will be declared as FAIL

Mkt619 marketing LIST OF TOPICS FOR FINAL PROJECT 2016

ZERO TOLERANCE POLICY

 

1. Virtual University has Zero Tolerance Policy for plagiarized work. Such cases are dealt very strictly as per HEC rules.

 

2. Submission of any fake/forge document(s) is a crime which shall NOT be excused in any case.