project list topics mkt619 final project marketing 2016

project list topics mkt619 final project marketing 2016

project list topics mkt619 final project marketing 2016

Consumer perception regarding in-store environment: A comparative study of two mega stores A & B.
Consumer perception with respect to product purchase decision: A comparative study of brand A, brand B and brand C (from the same product line).
Consumer perception with respect to Perceived Quality and Brand Association: A comparative study of brand A & brand B.
Consumer perception with respect to Brand Awareness and Brand Loyalty: A comparative study of brand A & brand B.
Comparison of Brand loyalty and Customer satisfaction of Brand A & Brand B.
Comparison of Perceived quality and Store image of hyper markets.

Effect of brand equity on product purchase decision: a study of cosmetic products users.
Effect of retail branding on consumer buying behavior: a study of fashion brands.
Effect of advertising spending on brand loyalty.
Effect of advertising spending on customer satisfaction

project list topics mkt619 final project marketing 2016