RTS720 Research Thesis Marketing Topics 2016

RTS720 Research Thesis Marketing Topics 2016

RTS720 Research Thesis Marketing Topics 2016

1. Consumer perception regarding in-store environment: A comparative study of two mega stores A & B. RTS720 Research Thesis Marketing Topics 2016
2. Consumer perception with respect to product purchase decision: A comparative study of brand A, brand B and brand C (from the same product line).
3. Consumer perception with respect to Perceived Quality and Brand Association: A comparative study of brand A & brand B.
4. Consumer perception with respect to Brand Awareness and Brand Loyalty: A comparative study of brand A & brand B. RTS720 Research Thesis Marketing Topics 2016
5. Comparison of Brand loyalty and Customer satisfaction of Brand A & Brand B.
6. Comparison of Perceived quality and Store image of hyper markets.

 List of Topics for MKT619 Final Project Dissertation

1.    Effect of brand equity on product purchase decision: a study of cosmetic    products users.
2.    Effect of retail branding on consumer buying behavior: a study of fashion   brands.
3.    Effect of advertising spending on brand loyalty. RTS720 Research Thesis Marketing Topics 2016
4.    Effect of advertising spending on customer satisfaction