Finance INTERNSHIP PROJECT REPORT 2017

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Finance INTERNSHIP PROJECT REPORT 2017

Finance Project on Customer perception regarding the Demat Account Services 2017

SUMMER INTERNSHIP PROJECT REPORT

ON

Sales of Demat Account, Competitors Analysis And Brand Positioning of Unicon Investment

Submitted in Partial Fulfillment of

Master of Business Administration –Marketing & Sales

DECLARATION

I, ______________, hereby claim that the Project Report titled “Sales of Demat Account, Competitors Analysis and Brand Positioning of Unicon Investment” is an real paintings performed through me.

The statistics and findings presented in this document are true, comprehensive and dependable primarily based at the data gathered by me.

The assignment is undertaken as a part of the course curriculum of MBA complete time program of MBA Management Student for the fulfillment of the degree.

OBJECTIVES OF THE RESEARCH

I) Main Objective:

The primary goal is Sales of the DMAT Account, Comparative Analysis with other businesses and Brand Positioning of the Unicon Investments.

II) Specific Objectives:

Creating Leads
Relationship Building with clients to generate references from them
Brand Promotion
Motivating consumer for trading
III) Personal Objective:

To analyze the company lifestyle
To learn and gain information
To recognise approximately the Stock Market Operation
To analyze the self strengths and weakness

BIBLIOGRAPHY

Books and Newspapers:

The Economic Times, Business Standard, Business line
Securities Market (Basic) Module :–NCFM
Economic Times.
Training Kit Provided via the Unicon
Indian monetary system by M.Y KHAN
NSDL Depository operations module :–NCFM
URLs:

www.Indiainfoline.Com
www.Economicstimes.Com
http://www.Investopedia.Com/articles/
www.Nse-india.Com
www.Bseindia.Com
www.Moneycontrol.Com
www.Uniconindia.In

QUESTIONNAIRE (Project Report on Customer notion concerning the Demat account carrier)

The goal of the questionnaire is to have a better know-how of Customer notion regarding the Demat account service offered through the corporation .

A demat account, the abbreviation for dematerialised account, is a type of banking account which dematerializes paper-primarily based physical stock stocks. The dematerialised account is used to keep away from holding bodily shares: the stocks are sold and sold through a inventory dealer.

Please take short while to complete this survey. Your treasured inputs could be appeared as strictly exclusive.

Personal info:

(a). Age _________ (b). Gender : Male/Female ________

(c). Occupation: Service/Business/Professional exercise/Entrepreneur ____________________

(d). Income Rs. In line with month ________________________

1. In which of these economic gadgets do you make investments into?
Shares Mutual funds Bonds Derivatives
2. Are you aware about online percentage buying and selling?
Yes No
3. Which mode of trading do you select?
Online Offline
4. Do you have got Demat Account?
Yes No
five. With which agency do you’ve got your DEMAT account?
Sharekhan ICICI Direct Kotak Mahindra
India Bulls Unicon Investments
India Info line Others (Please specify__________________
6. What do u look for when u are going to in make investments in the stock market?
Low Risk Low Return Medium Risk Medium Return
High Risk High Return
7. Have you heard about Unicon Investments?
Yes No
8. Do approximately the facilities supplied via Unicon investments?
Yes No
nine. How you charge the offerings furnished by your brokerage organisation?
Service : Poor Average Good Excellent
Can’t say Core offerings
Facilitatory offerings Advisory services
10. What differentiates your Share trading company from others?
______________________________________________________________________________
11. How regularly do you exchange?
Daily Weekly Monthly Yearly
12. What percent of your earnings do you put money into share trading?
Upto 10% Upto 25% Upto 50% Above 50%
thirteen. What extra service do you expect from your dealer?
Depository Services Margin Financing Portfolio MGMT System
Trading Research & Technical Services All Above
14. What has been your enjoy in the inventory marketplace?
Excellent Good Average Poor
15. What extra offerings do you believe you studied you require together with your DEMAT account?
______________________________________________________________________________