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Mkt619 Marketing final project proposal Research Topics

Research Topics

 

 

1. Customer Experience Analysis and Social Media Marketing for Mobile App in Fashion Industry
2. Analyze and determine Consumer Buying behavior for Luxury cars
3. Effect of Advertisements on Children with Special Reference to Confectionary Products
4. The Role Of Integrates Marketing Communications in Life Insurance
5. Manipulation tactics and consumer behavior: creating a desire to purchase
6. Build Brand Awareness via Innovative & Creative Use of Social Media Marketing
7. A Study of factors influencing consumer buying decision for car engine oils
8. Effect of publicity on consumer perception in show biz industry
9. Effect of corporate web portal on consumer perception towards the company
10. A study on relationship by retailers and its impact on store loyalty
11. A relationship between delays and evaluation of service and its impact on consumer satisfaction
12. Marketing Relationships- How do Company Loyalty Cards Successfully Encourage Spending and Consumer Loyalty?
13. Consumers Perception of Private Brands
14. To recognize service quality gaps in banking sector: A comparative study of local and international banks
15. Factors affecting positive and negative word of mouth in restaurant industry
16. Factors that influence level of impulse buying
17. Consumer response to unethical retailer behavior
18. Effects of product and consumer characteristics on free sample usage
19. The effect of recession on promotional activities
20. Attitude of people in different roles towards direct marketing
21. Impact of word of mouth marketing on service selection preference
22. Factors behind use of plastic money: A study on banking sector of Pakistan
23. Effect of in-store self-spacing on purchase intention
24. Impact of fashion involvement and hedonistic consumption tendency on buying behavior
25. Role of outdoor advertising in bringing awareness and developing perception for social cause

 

Note:

·         This is tentative list of topic. You can select topic among the above mentioned topics or you can do research on your own topic. But your selected topic should be communicated to your supervisor for final approval.

• More than one student can select the same topic from the given list; however, they are NOT allowed to submit the same work. The submitted work must also be different from the one submitted by any other student in previous
• Copied work will be straightaway rejected without any consideration and the result of such students will be declared as FAIL

 

ZERO TOLERANCE POLICY

 

1. Virtual University has Zero Tolerance Policy for plagiarized work. Such cases are dealt very strictly as per HEC

 

2. Submission of any fake/forge document(s) is a crime which shall NOT be excused in any