Marketing Project on Comparative Analysis between the Marketing Strategies of Airtel & Idea 2017

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Marketing Project on Comparative Analysis between the Marketing Strategies of Airtel & Idea 2017

Project Report COMPARATIVE ANALYSIS BETWEEN THE MARKETING STRATEGIES OF AIRTEL AND IDEA

INTRODUCTION TO TELECOM INDUSTRY

Airtel and Idea Comparative Study :- Today the tele verbal exchange area could be very critical in INDIA. There is very hard competition among numerous agencies. Now a day’s telecommunication agencies supplying diverse plans or benefits to customers to outstand the competition inside the marketplace. The telecommunication enterprise, in a manner, creates employment for humans. So, this undertaking’s number one objective is to know about the advertising approach of companies at the customers.

After the liberalization of the Indian Telecom Sector in 1994, the Indian cell marketplace witnessed a surge in cellular offerings. By 2005, there had been a complete of 12 gamers in the market with the five major players being Bharti Tele-Ventures Limited (Bharti), Bharat Sanchar Nigam Limited (BSNL), Hutchinson-Essar confined (Hutch), Idea Cellular limited (Idea) and Reliance India Mobile (RIM), and Tata Indicom.

AIRTEL

Airtel comes to you from Bharti Tele-Ventures Limited – part of the biggest non-public included telecom conglomerate, Bharti Enterprises. A consortium of giants in the telecommunication commercial enterprise. In its six years of pursuit of more purchaser satisfaction, Airtel has redefined the commercial enterprise thru advertising innovations, non-stop technological up gradation of the community, creation of latest generation fee brought offerings and the very best general of customer care.

IDEA CELLULAR

Idea Cellular — the 3-manner joint venture between Tata, Birla and US-primarily based AT&T — became called Birla Tata AT&T earlier than being renamed in May 2002. It turned into set up in January 2001 following the merger of Tata Cellular and Birla AT&T Communications and is India’s leading cellular offerings issuer.
CONTENTS

· Industry Profile

· Airtel

· Idea

· Introduction to the study

· Objective of the look at

· Research Methodology

· Limitations

· Analysis and Interpretation

· Findings

· Conclusion

· Suggestions and Recommendations

· Annexure

o Bibliography

o Questionnaire

Project Description :

Title : Project Report COMPARATIVE ANALYSIS BETWEEN THE MARKETING STRATEGIES OF AIRTEL AND IDEA

Category : Project Report for MBA

Pages : 70