Marketing Project on Consumer Awareness and Perception about Credit Card (PNB-Delhi) 2017

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Marketing Project on Consumer Awareness and Perception about Credit Card (PNB-Delhi) 2017

Project Report on Consumer’s Awareness and Perception approximately Credit Card (PNB-Delhi)

Credit-card primarily based digital fee structures :

To keep away from the complexity related to virtual coins and digital assessments, consumers and carriers also are searching at credit card price at the Internet as one feasible time-tested alternative. There is not anything new within the basic process. If customers need to purchase a services or products, they genuinely ship their credit score card info to the provider provider worried and the credit score card business enterprise will cope with this charge like every other.
Table of contents

Page No.

1. Introduction 1-15

1.1 Significance of the Study

1.2 Review of Literature

1.3 Conceptualization

1.Four Focus of Study

1.5 Objectives of Study

1.6 Limitations of the Study

1.7 Chapterization

2. Research Methodology 16-20

2.1 Universe and Survey Population

2.2 Profile of PNB

2.3 Research Design

2.Four Sample Size and Techniques

2.Five Analysis Pattern

2.6 Applied Statistical Tools

3. Micro Analysis 21-46

three.1 Analysis Consumer’s Awareness about Credit Card

3.2 Analysis Consumer’s Perception about Credit Card

four. Macro Analysis (Inferences & Interpretation) forty seven-48

five. (A) Summary of Major Observations forty nine-fifty five

five.1 Marketing Practices Adopted by means of Banker approximately Credit Card.

5.2 Emerging Trends in Modern Banking Sector

five.3 Deficiences

(B) Suggestions and Recommendations fifty six

6. Appendices fifty seven-62

6.1 Questionnaires

6.2 Bibliography

6.3 Annexures

Project Description :

Title : Project Report on Consumer’s Awareness and Perception about Credit Card (PNB-Delhi)

Category : Project Report for MBA

Pages : 65